Wedge & Promise Builder
Turn what you've already done in your career into one offer a business owner can say yes to quickly. It has one result, one deadline and one measure of success. Then write the sentence that sells it.
Where you've worked
Tick every role you've held. It decides which wedges the tool suggests.
Proof points
Problems you've solved more than once, with a result. They're your case studies until you have client ones. Three good ones beat ten vague ones.
Your first client isn't buying advisory. They're buying a fix for one painful problem from someone who has clearly fixed it before. Your proof points are that evidence.
A strong proof point
Problem: cash ran out every January.
Did: built a 13-week forecast and moved two suppliers to 60-day terms.
Result: no overdraft for 18 months; £240k headroom freed.
A weak one
"Improved financial reporting." No problem, no number, nothing the reader can picture.
Add your own wedge
Build the sentence
I help [who] to [outcome] in [time], [without the fear].